In designing the typeface's predecessors Concorde and Roissy, Frutiger's goal had been to create a sans-serif typeface with the rationality and cleanliness of Univers but the organic and proportional aspects of Gill Sans. Impressed by the quality of the Roissy airport signage, the typographical director of the Mergenthaler Linotype Company approached Frutiger in 1974 to turn it into a typeface for print. The Roissy typeface was completed in 1972. As a result, he proposed a modified version of Concorde, refining it following research into legibility. Frutiger had earlier created an alphabet inspired by Univers and Peignot for Paris Orly Airport, but found the experience a failure due to lack of control and the insistence that all text be in capitals only. Some years later, Frutiger was commissioned to develop a typeface for Roissy Airport. Frutiger wrote of it: "I felt I was on the right track with this grotesque it was a truly novel typeface." Gürtler too wrote of feeling that the design was innovative: "this style didn't exist in grotesques at the time, except for Gill Sans." Despite Frutiger and Gürtler's enthusiasm, the design failed to sell well and was discontinued with the end of the metal type period: Frutiger wrote that Linotype, who bought Sofratype, "weren't aware of the fact that with Concorde they had a totally up-to-date typeface." In practice the design was drawn by his colleague (and fellow Swiss in Paris) André Gürtler as Frutiger was busy. Frutiger was asked to create a design that would not be too similar to his previous Univers, a reinvention of classic 19th-century typefaces. The beginning of Frutiger starts from Concorde, a sans-serif font Frutiger was commissioned to design in 1961-4 by the minor metal type company Sofratype. It is the text version of Frutiger's earlier typeface Roissy, commissioned in 1970/71 by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new directional sign system, which itself was based on Concorde, a font Frutiger had created in the early 1960s. History New Swiss road signs near Lugano use the typeface ASTRA-Frutigerįrutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger. The typeface in its original incarnation uses the Frutiger numbering system. Some versions not drawn by Frutiger do add a true italic (see Frutiger Next below). Oblique The slanted version is an oblique in which the letterforms are slanted, rather than a true italic. Figures diagonal serif on the 1 closed 4. Univers-like M, square and with centre strokes descending to the base of the letter. Uppercase Wide A with a very low centre bar, though less obvious in bold weight. Very high x-height, increasing its clarity. Wide, open apertures on letters such as a, e and s. Lowercase square dot over the letters i and j double-storey a, single-storey g. A consistent feature of Frutiger is wide-open apertures between strokes, in contrast to the more folded-up design of Univers. Distinctive characteristics Frutiger (black) overlaid over Frutiger's previous design Univers (outlined). A popular design worldwide, type designer Steve Matteson described its structure as "the best choice for legibility in pretty much any situation" at small text sizes, while Erik Spiekermann named it as "the best general typeface ever". Frutiger is a humanist sans-serif typeface, intended to be clear and highly legible at a distance or at small text sizes.
HUMANIST TYPEFACE SERIF SERIES
Frutiger (pronounced ) is a series of typefaces named after its Swiss designer, Adrian Frutiger.
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